Fox’s launches UK’s first pumpkin spice biscuit and fans are beside themselves

It’s truly been biscuits galore this year, with big brands unveiling new flavours left, right and centre.

McVitie’s launched its first savoury biscuit in almost 200 years, then answered fans’ prayers with a brand-new White Chocolate Hobnob. We’ve also enjoyed the new Jaffa Cakes Digestives, not to mention the limited edition brown sugar pancake Oreos.

But now it’s time for autumn-flavoured treats and cosy drinks. And, as we say goodbye to six record-breaking heatwaves, a new snack is coming to the market this year.

Arriving August 31, just in time for the harvest months, is Fox’s Pumpkin Spice Indulgent Creams.

The treats, available for a limited time, feature a chocolate-coated shortcake biscuit with a pumpkin spice-flavoured cream centre, with cinnamon and ginger notes to sweeten the deal.

You can get your hands on a packet at Tesco, Asda, B&M, Heron and Ocado for an RRP of £3, until December 2026 as part of the brand’s seasonal range.

Jo Harwood, chief sales and trade marketing officer at FBC (Fox’s & Burton’s Biscuits), tells Metro: ‘Pumpkin spice is one of the most recognisable autumn flavours, yet it has never been available in branded sweet biscuits.

‘With our track record of bringing trending flavours into the biscuit aisle, we’re confident Pumpkin Spice Creams will drive incremental spend by bringing new shoppers into the brand, and adding category value by giving retailers a compelling seasonal proposition.’

Fox’s viral flavours range was first launched in 2025, with Dubai Style Indulgent Creams. The 173-year-old brand then launched Matcha Indulgent Creams this year, tapping into another viral foodie trend.

These two releases reportedly brought 850,000 new shoppers and made FBC over £3.4 million, FBC tells Metro.

On Instagram, fans were ecstatic about the announcement. ‘This is exciting,’ wrote @laura.connell87. ‘Love it loads and loads mmmmm,’ added @joeydomican.

‘Want them,’ wrote Rachel Oakes on Facebook. While Jason Middleton commented: ‘I’d give them a go!’

In other seasonal foodie news, Greggs recently unveiled its autumn menu, with all manner of pumpkin-flavoured drinks and treats.

Additionally, if you’re already thinking about Christmas, McVitie’s has just revealed four Christmas treats, including their first-ever festive Penguin Chocolate.

Speaking of Penguin, Asda has officially relaunched Puffin bars, which were sued by McVitie’s in the 90s for their similarity to the Penguin bar.

That’s not all; KitKat and Oreo have both recently released gingerbread-flavoured goodies to get you into the winter season.

Though not everyone has been happy with how early winter products have been released, the new M&S Christmas baubles are already in stock, and people are calling it ‘absolutely ridiculous.’

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