{"id":2638,"date":"2026-08-25T13:17:10","date_gmt":"2026-08-25T13:17:10","guid":{"rendered":"http:\/\/www.jvdbosch.com\/?p=2638"},"modified":"2026-08-27T09:11:46","modified_gmt":"2026-08-27T09:11:46","slug":"foxs-launches-uks-first-pumpkin-spice-biscuit-and-fans-are-beside-themselves","status":"publish","type":"post","link":"http:\/\/www.jvdbosch.com\/index.php\/2026\/08\/25\/foxs-launches-uks-first-pumpkin-spice-biscuit-and-fans-are-beside-themselves\/","title":{"rendered":"Fox\u2019s launches UK\u2019s first pumpkin spice biscuit and fans are beside themselves"},"content":{"rendered":"
\n
\n\t\t\"\"\t<\/div>
This is Fox’s third viral biscuit release (Picture: FBC)<\/figcaption><\/figure>\n

It’s truly been biscuits galore this year, with big brands unveiling new flavours left, right and centre.<\/p>\n

McVitie’s launched its first savoury biscuit in almost 200 years<\/a>, then answered fans’ prayers with a brand-new White Chocolate Hobnob<\/a>. We’ve also enjoyed the new Jaffa Cakes Digestives<\/a>, not to mention the limited edition brown sugar pancake Oreos.<\/a><\/p>\n

But now it’s time for autumn-flavoured treats and cosy drinks. And, as we say goodbye to six record-breaking heatwaves, a new snack is coming to the market this year.<\/p>\n

Arriving August 31, just in time for the harvest months, is Fox\u2019s Pumpkin Spice Indulgent Creams<\/strong>.<\/p>\n

The treats, available for a limited time, feature a chocolate-coated shortcake biscuit with a pumpkin spice-flavoured cream centre, with cinnamon and ginger notes to sweeten the deal.<\/p>\n

You can get your hands on a packet at Tesco, Asda, B&M, Heron and Ocado for an RRP of \u00a33, until December 2026 as part of the brand\u2019s seasonal range.<\/p>\n

\n
\n

https:\/\/www.instagram.com\/p\/DcbRABMooyQ\/?hl=en<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

Jo Harwood, chief sales and trade marketing officer at FBC (Fox’s & Burton’s Biscuits), tells Metro<\/strong>: ‘Pumpkin spice is one of the most recognisable autumn flavours, yet it has never been available in branded sweet biscuits.<\/p>\n

‘With our track record of bringing trending flavours into the biscuit aisle, we\u2019re confident Pumpkin Spice Creams will drive incremental spend by bringing new shoppers into the brand, and adding category value by giving retailers a compelling seasonal proposition.’<\/p>\n

Fox\u2019s viral flavours range was first launched in 2025, with Dubai Style Indulgent Creams. The 173-year-old brand then launched Matcha Indulgent Creams this year, tapping into another viral foodie trend. <\/p>\n

\n
\n\t\t\"\"\t<\/div>
The release is limited until December (Picture: FBC)<\/figcaption><\/figure>\n

These two releases reportedly brought 850,000 new shoppers and made FBC over \u00a33.4 million, FBC tells Metro.<\/strong><\/p>\n

On Instagram, fans were ecstatic about the announcement. ‘This is exciting,’ wrote @laura.connell87. ‘Love it loads and loads mmmmm,’ added @joeydomican.<\/p>\n

‘Want them,’ wrote Rachel Oakes on Facebook. While Jason Middleton commented: ‘I’d give them a go!’<\/p>\n

\n
\n
POLL<\/div>\n
Poll<\/title><\/div>\n<\/p><\/div>\n<h3 class=\"metro-poll__title\">Will you be trying Fox’s new Pumpkin Spice Indulgent Creams biscuits?<\/h3>\n<ul class=\"metro-poll__list\">\n<li data-option=\"option1\" class=\"metro-poll__option\">\n<div class=\"metro-poll__score-bar-wrapper\"><\/div>\n<div class=\"metro-poll__content\">\n<div class=\"metro-poll__text\">Absolutely, I love pumpkin spice!<span class=\"metro-poll__check-icon\"><title>Check<\/title><\/span><\/div>\n<div class=\"metro-poll__score\"><\/div>\n<\/p><\/div>\n<\/li>\n<li data-option=\"option2\" class=\"metro-poll__option\">\n<div class=\"metro-poll__score-bar-wrapper\"><\/div>\n<div class=\"metro-poll__content\">\n<div class=\"metro-poll__text\">Maybe, I'm curious about the flavor.<span class=\"metro-poll__check-icon\"><title>Check<\/title><\/span><\/div>\n<div class=\"metro-poll__score\"><\/div>\n<\/p><\/div>\n<\/li>\n<li data-option=\"option3\" class=\"metro-poll__option\">\n<div class=\"metro-poll__score-bar-wrapper\"><\/div>\n<div class=\"metro-poll__content\">\n<div class=\"metro-poll__text\">Not really, it's not my cup of tea.<span class=\"metro-poll__check-icon\"><title>Check<\/title><\/span><\/div>\n<div class=\"metro-poll__score\"><\/div>\n<\/p><\/div>\n<\/li>\n<li data-option=\"option4\" class=\"metro-poll__option\">\n<div class=\"metro-poll__score-bar-wrapper\"><\/div>\n<div class=\"metro-poll__content\">\n<div class=\"metro-poll__text\">No way, I don't like pumpkin spice.<span class=\"metro-poll__check-icon\"><title>Check<\/title><\/span><\/div>\n<div class=\"metro-poll__score\"><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<p class=\"wp-block-paragraph\">In other seasonal foodie news, <a href=\"https:\/\/metro.co.uk\/2026\/08\/21\/greggs-brings-back-little-treasure-item-seven-years-29422423\/\">Greggs recently unveiled<\/a> its autumn menu, with all manner of pumpkin-flavoured drinks and treats.<\/p>\n<p class=\"wp-block-paragraph\">Additionally, if you’re already thinking about Christmas, McVitie’s has just revealed four Christmas treats, including their first-ever festive Penguin Chocolate.<\/p>\n<p class=\"wp-block-paragraph\">Speaking of Penguin, <a href=\"https:\/\/metro.co.uk\/2026\/08\/21\/iconic-90s-chocolate-bar-controversial-past-makes-return-asdas-shelves-29428961\/\">Asda has officially relaunched Puffin bars<\/a>, which were sued by McVitie’s in the 90s for their similarity to the Penguin bar.<\/p>\n<p class=\"wp-block-paragraph\">That’s not all; KitKat and Oreo have both recently released gingerbread-flavoured goodies to get you into the winter season.<\/p>\n<p class=\"wp-block-paragraph\">Though not everyone has been happy with how early winter products have been released, the new <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/marks-spencer\/\">M&S<\/a> Christmas baubles are already in stock, and <a href=\"https:\/\/metro.co.uk\/2026\/08\/21\/this-absolutely-ridiculous-m-s-shoppers-divided-new-range-29422115\/\">people are calling it \u2018absolutely ridiculous.’<\/a><\/p>\n<div class=\"factbox\" data-ico=\"factbox_article\" data-track-module=\"factbox_article\">\n<h2 class=\"factbox-title\">\n\t\t\t\tMore food from Metro\t\t\t<\/h2>\n<div class=\"factbox-content\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/metro.co.uk\/2026\/08\/24\/new-study-reveals-much-caffeine-actually-favourite-cup-coffee-29450457\/\">Costa, Starbucks and Pret’s caffeine compared \u2014 with drink matching 4 cans of Red Bull<\/a><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/metro.co.uk\/2026\/08\/24\/uks-favourite-takeaway-no-longer-chicken-tikka-masala-29447832\/\">The UK’s favourite takeaway is no longer Chicken Tikka Masala<\/a><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/metro.co.uk\/2026\/08\/22\/mcdonalds-launch-new-menu-including-limited-edition-spin-iconic-chicken-nuggets-29432787\/\">McDonald’s to launch new menu including limited-edition spin on iconic chicken nuggets<\/a><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/metro.co.uk\/2026\/08\/22\/forget-iced-lattes-a-new-way-drink-coffee-tastes-like-ice-cream-29424597\/\">Forget iced lattes, there’s a new way to drink coffee and it tastes like ice cream<\/a><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/metro.co.uk\/2026\/08\/20\/tried-m-s-banging-new-smores-cookie-cup-a-major-upgrade-29415275\/\">M&S launches S’mores Cookie Cup for fans to cook at home \u2014 here’s my honest verdict<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Do you have a story you\u2019d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk<\/strong><\/p>\n<p class=\"wp-block-paragraph\">\n<section id=\"share-buttons-bottom\" class=\"share-buttons share-buttons-bottom\"><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\t<span><title>Comment now<\/title><\/span><br \/>\n\t\t\t<span class=\"share-bar-comments__label\">Comments<\/span><br \/>\n\t\t<\/a><a class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<span><title>Add Metro as a Preferred Source on Google<\/title><\/span><br \/>\n\t\t\t\t<span class=\"share-bar-preferred-source__label\">Add as preferred source<\/span><br \/>\n\t\t\t<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p>This is Fox’s third viral biscuit release (Picture: FBC) It’s truly been biscuits galore this year, with big brands unveiling new flavours left, right and centre. McVitie’s launched its first<\/p>\n<p class=\"more-link\"><a href=\"http:\/\/www.jvdbosch.com\/index.php\/2026\/08\/25\/foxs-launches-uks-first-pumpkin-spice-biscuit-and-fans-are-beside-themselves\/\" class=\"readmore\">Continue reading<svg class=\"icon icon-arrow-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-arrow-right\" xlink:href=\"#icon-arrow-right\"><\/use> <\/svg><span class=\"screen-reader-text\">Fox\u2019s launches UK\u2019s first pumpkin spice biscuit and fans are beside themselves<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/posts\/2638"}],"collection":[{"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/comments?post=2638"}],"version-history":[{"count":3,"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/posts\/2638\/revisions"}],"predecessor-version":[{"id":2643,"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/posts\/2638\/revisions\/2643"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/media\/2640"}],"wp:attachment":[{"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/media?parent=2638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/categories?post=2638"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jvdbosch.com\/index.php\/wp-json\/wp\/v2\/tags?post=2638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}